Cherish Good Info

You've put the effort in to arrive at a key decision- so bank the information for the best return.

Every ounce of relevant information needs to be managed through the different stages of development. To do that it needs unpicking, understanding and sharing with the right people at the right times. Don't be pulled into thinking complexity can cloud and conspire against you. Tirelessly seek ways to simplify the thinking.

Play it back to make sure you've got the right take then present it in its raw form. Use clear thinking to split out what this nugget is about and use that to bring other people in on your findings.

With a bag of good information to work with you'll find some problems drop out and others are achievable by piecing together what you have.